Utter incompetance. They deserver to have been shut down. I've seen many shitty excuses from several fanboys on other forums and none of them hold any substance.
I can't see this becoming a mainstream thing either, they were just, utterly, utterly, incompetant, whilst taking home a nice pay cheque each month.
Many sites are claiming that the latest "tech demo" was nothing more than a scripted sequence. Now we will probably never find out the truth of the matter, although I believe it may ring true.